If you’ve been going to the market for a while now, you have probably noticed a new product in town. Well, with a name like “Bitchin’ Sauce,” it’s hard not to notice!
Locally-based owners Brian Smith and Starr Edwards are a dynamic brother-sister duo. They were raised by a very health-conscious mother who introduced them to vegetarianism and raw foods early in their childhoods. Even though the pair does eat meat and dairy today, they still appreciate quality, wholesome food as close to its natural state as possible.
As personal chefs, Smith and Edwards were familiar with ingredients that would work well together in a vegan sauce. When they developed their vegan, gluten-free and almond-based sauce, they realized there was nothing else like it. It wasn’t quite like hummus, but it wasn’t runny like salad dressing, either, they said.
“Well we were like, ‘How do we describe this?’” Smith said. “It’s totally vegan, but it’s got this creamy non-vegan consistency. And it tastes amazing. So there was only one way to describe it—bitchin’.”
Smith said the name has helped draw a wide range of people—including carnivores who may shy away from vegan foods—to try their sauce. But if Bitchin’ Sauce is not exactly a hummus or a salad dressing, how do you enjoy this unique, flavorful condiment?
“It’s a savory sauce,” Smith said. “You can use it as a dip, a spread or throw it over your favorite foods. Typically, how we eat it is over warm rice and beans, and top it with avocado, tomatoes, cilantro and jalapenos.”
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